• conextnow

Dear Business Owners: You're Consumers, Too!

Updated: Dec 18, 2018

If you’re a #smallbusiness, you’ve been hearing for a while how important it is to find ways to capitalize on the #holiday season with smart marketing or sales.

We even gave you some ideas as simple as making sure your brick-and-mortar is decorated or sending handwritten holiday cards. When you add this to any shopping you need to do for your own family and friends, it’s easy to forget that your business can benefit from holiday sales, too.

Revamp Your Office

Take a look around to see if there are items you’re using that you might need to replace. Old laptops, desktops (along with the keyboards and mice), office furniture, printers, phones and more that you rely on that could be on their last legs can be replaced for cheap with holiday blowout sales.

If you’ve been considering upgrading some #software, like Quickbooks, or organizational services like Evernote and Dropbox, many of these companies offer special pricing and packages during the holiday season. It can save you money to make these purchases now, while these businesses are actively looking to sell at the best prices possible in order compete in a crowded #holiday season consumer market.

This goes for buying directly, and could be doubly true if buying from retailers that need to move products in the run-up to Christmas.

Stock Up on Supplies

Now could also be the time to bulk on supplies by doing some extra shopping. Major retail chains like Home Depot and Lowe’s offer discounted pricing now on a surprising amount of supplies and materials that you might not need now. But remember, down the road the price might not be as friendly.

You hear and see commercials for car dealerships advertising about emptying their lot for new models - this could also go for your local #supplier or #vendor that might be motivated to get rid of their remaining inventory of slower selling items to make space for the upcoming year.

An old economics adage is that when demand is high, prices are high; when demand is low, prices drop – this we all know.

This means you should be thinking about your summer supplies now, like a lawn mower or even a leaf-blower.

And in the Spring time, you should keep tabs on your snow-blower so you don’t get hit with the #seasonal, high-demand price. That way, you can double your savings with holidays sales + offseason supplies and products that suppliers and retailers would thank you to take off their shelves.

Shop Around!

It could also be time to take stock of certain services and subscriptions that you take for granted through the year. Do you have water coolers delivered to your office? Do have office supplies delivered regularly?

While you might be happy with your current service, their competitors would love to have you buy from them in the new year. Now would be a good time to look into #competitor pricing on those little things. You’d be surprised how much money you could save on something you might not often think about!

As important as it is to make sure your #business is taking advantage of increased #consumer spending and goodwill in the holiday season, don’t forget to take some time to put your consumer hat on as a business owner.

You deserve to take advantage of pricing and sales that only come around once a year, too!

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