A Strong Website Is Key To Being A Successful Tradesman
Updated: Nov 6, 2018
It might seem counterintuitive for a man who works with his hands to have to also be so tech-savvy. But we're here to tell you - it's not as hard as it seems.
Websites aren’t just for tech pros and Fortune 500s anymore. As a matter of fact, you’d be hard pressed to find a #business card anywhere without a web address listed. From increased #awareness to creating a better customer experience, a strong website can provide your #smallbusiness with a myriad of advantages.
Below are our top 5 reasons why you should take your trade to the web.
Web is the New Phone Book You need an electrician but you’re not certain who to call. What’s the first thing you do? Ask the internet. Gone are the days of flipping through the Yellow Pages for a local handyman. Now customers can find twice as many options in half the time by simply searching on their phones. Having a website is the same as having your name and number in a directory. Even if you invest in other #advertising (i.e. signs, car wraps, etc.), the first thing a potential customer will want to do after seeing your ad is find your website.
If you don’t show up in the search results, it’s almost as though your business doesn’t exist.
eCommerce Tradesmen often get turned off by talks of ecommerce since retail isn’t part of their business model. It’s worth noting, however, that ecommerce doesn’t just apply to exchanging products. More and more, people are looking to book their consultations and services online and that has a lot to do with the shorter purchase funnel. As many #businessowners know, the more actions you ask someone to perform, the less chance there is of them completing them all. Since a large majority of consumers prefer to find product and service information online, making booking available online as well makes the conversion process is fast and easy.
24/7 Customer Communication
According to Verizon, the majority of internet traffic (A.K.A. Internet Rush Hour) happens between the hours of 7PM and 11PM. Millions of customers are searching for #smallbusinesses just like yours but when the office is closed for the day, who will take their calls? By having a website with a contact form or email address, you can be available to customers whenever and wherever they need you. With online calendar apps, #customers can even view your availability and book an appointment right then and there.
Cheaper Advertising Billboards, TV spots, and promotional events are all well and good, but often they’re way too expensive for small business owners to afford. #Emarketing or #digitalmarketing makes reaching local customers easy and cost-effective, as long as you have a website to send them too. By running search or cost-per-click (CPC) ads to your site, you can reach thousands of new customers for mere dollars a day.
Testimonials Veteran tradesmen know the importance of word-of-mouth and referrals. When it comes to plumbers, painters, landscapers, etc., everybody seems to “know a guy” and the dream for any tradesman is to be that guy. Thanks to the internet, this same type of peer review is happening between complete strangers online. According to Inc,. 84% of people trust online reviews as much as friends.
Having a website not only encourages reviews, it displays them for potential customers to see.
Worried about an unfair review tarnishing your reputation? On your own site you have complete control over which reviews get posted to the public, making it an important counterbalance to free-for-all review sites like Yelp.