Give Respect to Earn It - How Serving Your Community Serves Your Business

Welcome to Part Four of our New Year’s Business Resolution series! Last week, we discussed how cash flow and profitability are more interconnected than you may think. Now, we’ll take a look at new ways for you to be involved in your community. As a business owner, your goal should be to offer a superior product/service at a competitive price. You should want a staff that’s friendlier and more accommodating. You should want to have a better #marketing campaign, better colors

You're Live! Benefits of Using Live on Social

Okay, so you have social media feeds for your business. Great. One new(ish) feature of most social platforms is the ability to go “live”. It’s exactly what it sounds like – your real time video is broadcast across your social media network and advertised with a push notification. So the question is: Should you be doing that? The answer is probably yes. For anything involving #social, if it’s possible for you to do it, you should. Every little thing you do on social is a new o

Tips for Making the Most Out of the Holiday Season

According to Kantar Media, the top ten retailers in the US spent nearly 1.2 trillion dollars on #marketing and #advertising during the 2017 holiday season. By most metrics, it turned out to be money well spent with most #retailers reporting upticks in #revenue for the last quarter of the year. With consumer confidence at its highest levels since 2000 according to research by eMarketers, 2018’s holiday season has all the makings of another major success for the world’s largest