Give Respect to Earn It - How Serving Your Community Serves Your Business

Welcome to Part Four of our New Year’s Business Resolution series! Last week, we discussed how cash flow and profitability are more interconnected than you may think. Now, we’ll take a look at new ways for you to be involved in your community. As a business owner, your goal should be to offer a superior product/service at a competitive price. You should want a staff that’s friendlier and more accommodating. You should want to have a better #marketing campaign, better colors

How to Grow Your Small Business On Long Island

Did you know that #LongIsland is one of the most densely populated areas in the country? In fact, a recent census showed that over 1/3 of all #NewYorkers reside there. Unfortunately, despite such a large audience, many LI businesses still struggle to cut through the “noise” and reach new customers. Luckily, we have 5 proven ways to grow your #smallbusiness on Long Island. Know Your Audience Long Island is an incredibly diverse region comprised of a range of #economic classes,

Tips for Making the Most Out of the Holiday Season

According to Kantar Media, the top ten retailers in the US spent nearly 1.2 trillion dollars on #marketing and #advertising during the 2017 holiday season. By most metrics, it turned out to be money well spent with most #retailers reporting upticks in #revenue for the last quarter of the year. With consumer confidence at its highest levels since 2000 according to research by eMarketers, 2018’s holiday season has all the makings of another major success for the world’s largest

A Strong Website Is Key To Being A Successful Tradesman

It might seem counterintuitive for a man who works with his hands to have to also be so tech-savvy. But we're here to tell you - it's not as hard as it seems. Websites aren’t just for tech pros and Fortune 500s anymore. As a matter of fact, you’d be hard pressed to find a #business card anywhere without a web address listed. From increased #awareness to creating a better customer experience, a strong website can provide your #smallbusiness with a myriad of advantages. Below a