Brand Awareness – What It Is & How it Can Help Your Business

If you’ve ever had the pleasure of sitting through a long marketing meeting, the phrase #brandawareness probably isn’t new to you. If you haven’t, then we’ll help you skip straight to the good part. What is it, how do you get it, and why do you care? Read on for a crash course in this important business metric that marketers are striving to master: Brand Awareness Defined Marketers love to give fancy names to relatively basic concepts and “brand awareness” is the perfect exam