Brand Awareness – What It Is & How it Can Help Your Business

If you’ve ever had the pleasure of sitting through a long marketing meeting, the phrase #brandawareness probably isn’t new to you. If you haven’t, then we’ll help you skip straight to the good part. What is it, how do you get it, and why do you care? Read on for a crash course in this important business metric that marketers are striving to master: Brand Awareness Defined Marketers love to give fancy names to relatively basic concepts and “brand awareness” is the perfect exam

A Strong Website Is Key To Being A Successful Tradesman

It might seem counterintuitive for a man who works with his hands to have to also be so tech-savvy. But we're here to tell you - it's not as hard as it seems. Websites aren’t just for tech pros and Fortune 500s anymore. As a matter of fact, you’d be hard pressed to find a #business card anywhere without a web address listed. From increased #awareness to creating a better customer experience, a strong website can provide your #smallbusiness with a myriad of advantages. Below a